By now everyone not suffering from chronic ennui is well aware Apple has just ventured into the world of music streaming with the newly launched Apple Music. Sadly, there’s no point in denying that streaming is now the preferred format of choice for mass music consumption in the digital age. Apple’s latest undertaking officially kicked off on June 30 with star-studded Beats 1 radio shows featuring Elton John, Pharrell Williams, Drake, and a candid interview with Eminem. Even with all the swirling hyperbole and celebration, the real question you’re probably asking yourself right now is if it’s really worth changing your membership from your current streaming platform?
For a monthly subscription fee of $9.99 (or a six device family plan for $14.99 per month), Apple Music allows me access to its vast library of tens of thousands of tracks, coupled with my personal collection previously downloaded and/or ripped into iTunes. Alas, everything I already own in addition to Apples’ catalog live together in one place, without having to switch between multiple apps. Plus, there is a free three month trial period for new subscribers, which makes Apple Music a better bargain than Rhapsody, Spotify, Jay-Z’s Tidal, or Neil Young’s Pono.
The app consists of five major sections:
1) My Music – Here you can save music and playlists from songs within your own collection as well as Apple’s catalog of streaming tracks, all of which can be saved for on-the-go offline listening.
2) For You – This section goes beyond mere algorithms. It utilizes suggestions made by real music people including editors of Apple Music, Rolling Stone, and Pitchfork to help pick noteworthy music. It also retains your recently played tracks and uses them to create a custom made playlist. Also, you can ask Siri to locate and play specific songs and top 10 lists.
3) Connect – This social platform section is where you’ll connect directly with artists to find new and exclusive content including music, lyrics, pictures, commentaries, and videos. This is a great place to find new and unsigned artists.
4) Radio – Apple’s new radio station, Beats 1, features DJ Zane Love, broadcasting from London, New York, and Los Angeles. The station is a live, ad free broadcast Monday through Friday, with special events on the weekends.
5) New – Here you’ll find new releases, singles, and chart-topping hits, all compiled for you in one area. This is basically iTunes’ weekly update for new and recently released titles.
All of Apple Music’s features integrate seamlessly with iOS and Siri, allowing me complete access to both music libraries (mine plus iTunes) without wasting additional space through an external application. This reason alone was worth canceling my subscription to other streaming services as it freed up approximately two gigabytes of memory storage. Not to mention nearly 75% of my monthly fee is funneled directly back into the music industry, which is a higher percentage than other streaming companies.
Since Apple announced its new streaming service, I’ve read numerous comments attempting to cavil every speculated detail, as well as various malarkey concerning Apple’s perceived lack of innovation, causing me to ponder what exactly people were expecting. Perhaps the naysayers were waiting for Apple to reinvent music, or design a streaming app that’s capable of feeding them, wiping their asses and tucking them into bed!? Ultimately, Apple has once again succeeded in doing what Apple does best, which is smoothing out all the rough edges and limitations found in previous apps. In my opinion, a new streaming option that allows users to combine their already existing libraries and supports offline listening seems like a win-win scenario for Apple and its customers.
Creating and customizing personal playlists has never been this easy on other streaming apps, and I’ve tried them all from the worst (Rhapsody) to the best (Beats Music). It’s as if someone at Apple read my mind and added all the intuitive features I’d been wishing other music streaming services had included, i.e.: the color scheme of the album artwork incorporates into the now playing screen , the equalizer is already an innate part of the iPhone which negates wasting time maneuvering through an additional platform, plus gapless playback is actually gapless without sputtering, pauses, or hiccups. Ultimately, not only did a subscription service finally get it right, but as an iPhone user it makes perfect sense to convert to Apple Music considering the two were made for each other.